Anjuli "AJ" Simon

Anjuli "AJ" Simon is a Licensed Professional Counselor (LPC) based in Wisconsin with 17 years of clinical experience. She uses practical, evidence-based methods to help people handle intense emotions and everyday stress. AJ approaches sessions with a straightforward, compassionate style that focuses on where someone is right now and what they want to change.

AJ earned a bachelor’s degree in psychology and a master’s degree in mental health counseling and substance abuse from the University of Wisconsin–Stout. She also holds Wisconsin licensure for Clinical Substance Abuse Counselor and Intermediate Clinical Supervisor, and has worked across a wide range of concerns over the years. Her background includes helping people cope with depression, anxiety, mood and personality disorders, and substance-related issues.

Her main methods include Dialectical Behavior Therapy and client-centered therapy, along with other evidence-based therapeutic techniques chosen to fit each person’s needs. In session she focuses on building skills, increasing awareness, and finding practical ways to reduce distress and improve daily functioning. AJ emphasizes partnership - she and the client decide together what style will best support the work.

AJ has experience working with people facing grief, trauma, relationship challenges, parenting strain, ADHD, anger, and LGBTQ concerns, among other issues. She aims to help people regain the level of functioning they want and to use their own strengths to move forward.

She encourages anyone considering therapy to take the first step. The work focuses on small, manageable changes that add up to meaningful progress over time.

How therapeutic approaches guide online work

AJ primarily uses Dialectical Behavior Therapy and client-centered methods. Dialectical Behavior Therapy focuses on building concrete skills for emotion regulation, distress tolerance, interpersonal effectiveness, and mindfulness. It can be helpful for strong emotions like anger, intense mood swings, and problems with impulsive behavior.

Client-centered therapy focuses on listening, empathy, and supporting the person’s own goals. The therapist creates space for people to talk through what matters to them and helps them find their own solutions and next steps.

Choosing the right approach is a collaborative process. AJ will work with each person to decide which techniques fit their needs and goals. That choice can change over time as progress is made and new challenges come up.

Confirm the session formats before booking since the therapist's biography does not list specific options. In general, online work can make scheduling easier and help therapy fit into busy days. It can reduce travel time, allow for shorter check-ins when needed, and make it simpler to connect from different locations. Ask about available formats when you book so you know what will work best for your routine and needs.